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Twitter Publishing Analytics Tools

Published 06/14/2011 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for?

SocialFlow helps users analyze and fully utilize the power of internet conversations. Users can view conversations through the SocialFlow content queue. The queue gives the user a place to import and compose Tweets that can be posted through SocialFlow when the time is right. SocialFlow also monitors real time performance so the user can see how their audience is responding to social media updates. Additional reports allow the user to delve deeper to discover what their audience likes, dislikes and does. Configuration features are available that can be manually set or auto chosen by SocialFlow for the user. SocialFlow also offers integration features for tracking with Google Analytics, Omniture and WebTrends.

What is the history and popularity of the app?

The company behind SocialFlow is based out of New York City. The team strives to assist online retailers, publishers and marketers with fully utilizing their social media tools through Twitter, Facebook, Google Buzz and mentions. Using SocialFlow, clients can grow their audiences and learn more about whom their customers are and where their interests lie.

What are the differences to other apps?

SocialFlow brings users a way to listen in on what their audience is saying in real time. The application focuses on social networks like Google Buzz, Facebook and Twitter, giving the user a way to not only hear but analyze what is being said about their brand, industry or product. The application also provides a nice balance of auto and manual features. The user can choose to set their own preferences or leave it up to SocialFlow to choose the best options for them.

How does the web app look and feel to use?

The SocialFlow website welcomes users with a vibrant color scheme that doesn’t hinder the professional nature of the site. Users can see bold purple, deep pink and hints of other colors throughout the site. The background uses white, which helps keep the brilliant color scheme at ideal levels. The application supplies the user with color reports that include stylish charts and line graphs. This combination of color and design elements makes SocialFlow both attractive and functional.

How does the registration process work?

New users can create a SocialFlow account by clicking the purple “Sign Up Now” button found along the left hand side of the homepage. The following page presents the user with the registration form. The form asks for a company name, company website, first and last name, email address, mailing address, city and state as well as optional phone number and zip code. The bottom of the form asks the user for their Twitter and Facebook information. A note at the bottom of the form tells the user that by submitting their information they are agreeing to the SocialFlow terms of service.

What does it cost to use the application?

SocialFlow is available to all users who are accepted for free. This is because the application is currently in a beta status. After SocialFlow is officially released, there may be a subscription fee or other charge for the service it offers. For the time being, users can submit a registration form to be added to the current beta. No further details have been provided regarding future feature additions or subscription fees.

Who would you recommend the application to?

SocialFlow is a great tool for small businesses, marketers and other professionals who want to monitor their social networking reputation. The application provides not only monitoring tools but also many ways to interpret the information so it can be applied to the user’s marketing efforts.

  • Add your Facebook and Twitter accounts
  • View conversations in real time
  • Review reports that provide insight into audience opinion
  • Update and compile social network statuses
  • Use the conversation queue to organize future updates

SocialFlow video

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